YouTube Creates an Immersive Experience to Celebrate Diwali

YouTube, the world's largest video-sharing platform with a mission to create a more diverse and inclusive world, was looking to celebrate Diwali at their office. As a platform that welcomes and empowers creators of all backgrounds, YouTube aimed to create a unique and immersive event that showcased the beauty and richness of Indian culture.

In-Person Event Challenge: Cohesive Vendors

Our team faced the challenge of creating an event that would not only celebrate Diwali, but also bring together YouTube's diverse community of employees, partners, and creators. The event had to be authentic and engaging, with activities and experiences that would delight guests of all backgrounds. Our team had to find vendors who could offer a variety of traditional Indian activities to showcase the essence of the holiday.

The Results

At the end of the day, our team helped YouTube create an unforgettable Diwali experience. Outside, there were multiple stations set up for guests to participate in. One station was dedicated to the intricate art of henna, where guests could get beautiful designs on their hands. Our team was also present on-site to decorate the stations and ensure everything ran smoothly. The vibrant and colorful decorations were carefully selected to reflect the spirit of Diwali, with the traditional motifs and bright colors of Indian culture.

The event culminated in an exciting and lively series of dance performances. The highlight of the evening was a live performance by Tesher, a talented singer who performed his hit song “Jalebi Baby.” The energy was electric, and the crowd was mesmerized by the breathtaking performance.

Our team was honored to help YouTube celebrate Diwali and bring Indian culture to life in a way that was authentic and engaging. The event was a resounding success, with guests of all backgrounds coming together to experience the richness of Indian culture. We are proud to have been a part of this event and got the opportunity to showcase our boots-on-the-ground event coordination skills for the first time.

Written by: 
Omama Qureshi